Art Director
Luxury Packaging & Brand Strategist

Merging Luxury & Purpose Through Design Storytelling

  • S—STELLENBERG

I’m Shelley, an Art Director and Luxury Brand Strategist dedicated to crafting elevated, story-driven designs that connect with audiences and stand the test of time.

With over 20 years’ experience in luxury packaging, branding, and visual storytelling, I’ve worked with some of the world’s most iconic brands across personal care, fashion, lifestyle, and premium goods. My approach blends artistry and strategy, ensuring every design not only looks beautiful but also aligns with consumer psychology, market trends, and sustainable practices.

At the heart of my work is a belief that design should be more than just aesthetic—it should create emotion, tell a story, and leave a lasting impression. Whether you need bespoke packaging, a strategic rebrand, or a fully immersive brand experience, I’m here to help you craft something truly extraordinary.

Let’s collaborate. Get in touch to discuss how we can bring your vision to life.

Let's connect

LinkedIn

LinkedIn

work

work

work

experience

experience

experience

Strategic Brand and Packaging Designer

Strategic Brand and Packaging Designer

Alegra Design Studios

2019 — Present

2019 — Present

Digital Designer

Digital Designer

Big Red Communications Group

2023 — 2024 · Contract

2023 — 2024 · Contract

Packaging Designer

Packaging Designer

Country Road Group

2023 — 2023 · Contract

2023 — 2023 · Contract

Digital Designer

Digital Designer

R/GA Sydney

2021 — 2021 · Contract

2021 — 2021 · Contract

Global Art Director

Global Art Director

Hunter Amenities

2012 - 2019 · Full Time

2012 - 2019 · Full Time

Freelance Apparel and Packaging Designer

Freelance Apparel and Packaging Designer

Alegra Design Studios

2008 - 2012

2008 - 2012

Senior Designer

Senior Designer

FoodWorks Supermarkets

2006 - 2008 · Full Time

2006 - 2008 · Full Time

Apparel Designer - Sportsware and Technical Running

Apparel Designer - Sportsware and Technical Running

New Balance Australia

2005 - 2005 · Contract

2005 - 2005 · Contract

Homewares and Packaging Designer

Homewares and Packaging Designer

IDC Homewares

2005 - 2005 · Contract

2005 - 2005 · Contract

Apparel and Event Merchandise Designer

Apparel and Event Merchandise Designer

The Watson Group - Eventgear

2022 - 2005 · Full Time

2022 - 2005 · Full Time

kind

kind

words

words

'Shelley was a pleasure to work with under demanding deadlines. Always happy to get on with the job and produce quality work no matter the brief!/

Henry Cook 

Creative Director- R/GA Sydeny

'Shelley is customer-focused, delivering work to the highest standard and precisely to brief.
I worked with Shelley on the R/GA brand development and rollout of A-Leagues - During this, Shelley demonstrated her innovation, creativity, flexibility and tenacity in all aspects of her design work.

Her experience is evident in her advice to internal teams and stakeholders, providing direct, concise, and consistent information. It has been a pleasure to work with

Shelley, and I would not hesitate to recommend her for any design role; any company would be lucky to have her.'

'Shelley is customer-focused, delivering work to the highest standard and precisely to brief. I worked with Shelley on the R/GA brand development and rollout of A-Leagues - During this, Shelley demonstrated her innovation, creativity, flexibility and tenacity in all aspects of her design work.

Her experience is evident in her advice to internal teams and stakeholders, providing direct, concise, and consistent information. It has been a pleasure to work with

Shelley, and I would not hesitate to recommend her for any design role; any company would be lucky to have her.'

Von Glass

Freelance Senior Consultant - R/GA Sydeny

'Shelley is a very smart and creative person. I worked with her while at Hunter Amenities, a leading hotel amenity company, based in Australia.

She acquired a solid understanding of the USA market where we were growing rapidly. Shelley was incredibly helpful and generous with her time even though she supported a dozen sale people globally.

Shelley was a motivated individual who sought to create new innovative designs and concepts that met customers goals & objectives. I found Shelley's work to be very creative and inspiring. Shelley will be an asset to any company or organization that seeks someone who is efficient, motivated, incredibly knowledgeable, friendly and has a creative and fresh style.'

'Shelley is customer-focused, delivering work to the highest standard and precisely to brief. I worked with Shelley on the R/GA brand development and rollout of A-Leagues - During this, Shelley demonstrated her innovation, creativity, flexibility and tenacity in all aspects of her design work.

Her experience is evident in her advice to internal teams and stakeholders, providing direct, concise, and consistent information. It has been a pleasure to work with

Shelley, and I would not hesitate to recommend her for any design role; any company would be lucky to have her.'

Michael Kelley

Vice President, Regional Sales
Concept Amenities (Now Hunter Amenities)

NOW TAKING BOOKING FOR MAY

Want to start
a project?

Let's Chat

S — STELLENBERG


Merging Luxury and Purpose Through Design & Storytelling

© 2025 Shelley Stellenberg. All rights reserves.

We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation
as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.

NOW TAKING BOOKING FOR MAY

Want to start
a project?

Let's Chat

S — STELLENBERG


Merging Luxury and Purpose Through Design & Storytelling

© 2025 Shelley Stellenberg. All rights reserves.

We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.

NOW TAKING BOOKING FOR MAY

Want to start
a project?

Let's Chat

S — STELLENBERG


Merging Luxury and Purpose Through Design & Storytelling

© 2025 Shelley Stellenberg. All rights reserves.

We are proud to acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the traditional custodians of the land on which we work. We pay respect to their Elders past and present.

'Shelley was a pleasure to work with under demanding deadlines. Always happy to get on with the job and produce quality work no matter the brief!'

Henry Cook 

Creative Director
R/GA Sydeny

'Shelley is customer-focused, delivering work to the highest standard and precisely to brief. I worked with Shelley on the R/GA brand development and rollout of A-Leagues - During this, Shelley demonstrated her innovation, creativity, flexibility and tenacity in all aspects of her design work.

Her experience is evident in her advice to internal teams and stakeholders, providing direct, concise, and consistent information. It has been a pleasure to work with

Shelley, and I would not hesitate to recommend her for any design role; any company would be lucky to have her.'

Von Glass

Freelance Senior Consultant - R/GA Sydeny

Freelance Senior Consultant
R/GA Sydeny

'Shelley is customer-focused, delivering work to the highest standard and precisely to brief. I worked with Shelley on the R/GA brand development and rollout of A-Leagues - During this, Shelley demonstrated her innovation, creativity, flexibility and tenacity in all aspects of her design work.

Her experience is evident in her advice to internal teams and stakeholders, providing direct, concise, and consistent information. It has been a pleasure to work with

Shelley, and I would not hesitate to recommend her for any design role; any company would be lucky to have her.'

Michael Kelley

Vice President, Regional Sales
Concept Amenities
(Now Hunter Amenities)

kind

words

Art Director
Luxury Packaging & Brand Strategist

Merging Luxury & Purpose Through Design Storytelling

  • S—STELLENBERG

  • S—STELLENBERG

Art Director
Luxury Packaging & Brand Strategist

Merging Luxury & Purpose Through Design Storytelling

  • S—STELLENBERG

  • S—STELLENBERG